Pay Per Click Management
Pay per click (PPC) advertising, if managed correctly, is one of the very best online marketing methods available and can generate fantastic ROI results, whatever your target market.
What is pay per click?
Pay per click advertising is an innovative marketing method that displays your advert whenever people search for your products or service. The system is based on accurately predicting the key words that might be used by your customers to search for your product, service or brand. Our PPC experts at BONISOFT will work with you to research and define keywords, which can then be successfully bid for, with targeted adverts created as a result.
Google Adwords is usually the platform of choice for the majority of PPC campaigns, because over 65% of all Internet searches are hosted by Google. We can discuss your requirements and platform options in more detail as the planning process develops.
One thing to remember with pay per click is that it does what it says on the tin: you only pay when someone actually clicks on the advert and goes through to your website – there are no charges for the advert to appear. This makes PPC an incredibly cost effective marketing tool; the number of ‘impressions’ your advert receives can be fantastic for brand awareness, as well as also generating highly targeted clicks.
Managing Your Pay Per Click Campaign
BONISOFT has industry-qualified specialists who understand how to effectively target your market and get the most from your budget. Our PPC campaign creation and management process follows the steps below:
- Research your market and find the right keywords and key phrases
- Write innovative and targeted adverts to ensure maximum click through ratios
- Create targeted, compelling landing pages for each campaign
- Analyse how each change affects your campaign performance and make necessary modifications, eliminating or adding keywords, according to how they perform
- Increase or decrease the cost per click, as required to maximise your ROI
- Focus on the ads/terms that convert the most and cost the least
In summary, we will work with you to ensure your pay per click marketing campaigns are a success from the start and continue to maximise ROI. Contact us today to discuss how PPC might work for your business as part of your digital marketing strategy.