Email marketing is a very cost-effective way to keep in touch with and retain existing customers, as well as to attract new clients and increase business revenue. Compared with other marketing tactics, email marketing offers one of the highest returns on investment.
While it is true that the opening rates of email newsletters are still high, and many companies have enjoyed a great deal of success with their daily offers and flash sale alerts, we know how important it is to get the basics right. Your email strategy must have a clear, engaging template design as the foundation for your marketing message. At BONISOFT we focus on delivering an outstanding design that works well across all devices.
Responsive Email Newsletter Designs
Responsive email is a huge step forward for marketers, allowing you to reach your customers on their desktop, mobile and tablet with a design that is adapted to suit the specific device your reader is using at the time of opening your newsletter.
In recent years we’ve seen a huge uptrend in users accessing their mailbox via mobile. This tendency gives rise to a whole range of design considerations; and the fact is that the huge variety of issues that must be taken into account will increase as technology continues to diversify.
Our responsive templates ensure your communications look professional across Android, IOS and Windows platforms. But we don’t stop there: our ‘fluid’ design responds to fit a vast range of screen sizes and resolutions, from the smallest mobile screens right up to retina displays and hi-res devices.
You will receive a responsive email template as standard with all our email marketing services, allowing you and your valued subscribers to get the most out of every email marketing campaign.
The email marketing platform that we use also allows the email to be viewed across all email providers, such as Outlook, Hotmail, Gmail and Yahoo. We use this tool to test and refine the design of the newsletter.
Email Newsletter Best Practice
All our email newsletter designs adhere to the standards of industry best practice and include:
• Links to both a web and a text version
• Clean html
• Alt tags for all images
• The perfect balance of images and html
Contact us today to find out more about our advanced email newsletter design services.
We can also manage your email marketing from start to finish – find out more about our e-newsletter management platforms.