Research by the Internet Advertising Bureau has shown that across all categories, advertising on the Internet and mobile phones increased overall by 15.2% or £853 million, to £6.30 billion in 2013 – up from £5.45 billion in 2012.
Online advertising occupies a strong position, but how do you know which channel will generate the best results for your business? How do you make your message stand out among the many marketing messages your customers see each day?
Online Advertising Channels
Online advertising covers many different channels, including paid search marketing, display advertising, affiliate marketing, SEO, content marketing and online PR/social media. Our Digital Marketing team at BONISOFT can advise on how to use online channels to further your marketing campaigns once they have gained an understanding of your business, marketing objectives and key target audiences.
Working together with our design team, they will be able to ensure that online adverts, like those used for remarketing, display advertising, affiliate marketing and more, fully reflect your brand and that each has a strong, clear call to action. The team can also create bespoke Google Adwords campaigns with creative and engaging copy to match both the brand message conveyed within the full display adverts, and also with the appropriate keyword focus needed to successfully target a PPC campaign. Read more about PPC here.
Social Media advertising has also seen an increase in popularity recently, with Twitter being the latest platform to offer advertisers the opportunity to target their adverts and take advantage of promoted tweets. Facebook and LinkedIn also offer a unique targeting opportunity for B2C and B2B brands looking to create adverts based on key demographics, locations and more.
Read more about Social Media Marketing here.
Contact us today to find out more about the many options available to you when you include online advertising as part of your overall marketing strategy.