Marketing Strategy

Here at BONISOFT we have created and implemented marketing strategies across a wide variety of industry sectors; our clients have ranged from SMEs to large national and international businesses.

We have developed cost-effective and highly successful strategies for both B2C and B2B brands and we are proud of our wealth of knowledge, which spans the full spectrum of marketing channels. From ‘traditional’ tactics such as direct marketing, branding, advertising and PR, right through to web design, email, content marketing, social media and SEO – our team has the expertise needed to successfully customise campaigns.

Marketing Strategy Planning Process

We understand the need for a holistic and integrated approach to marketing activities, ensuring your brand message runs consistently and creatively across multiple communication channels.

If you choose, our team can work with you from the very beginning and assist you with establishing your initial marketing objectives. These will form the foundation of the strategy going forward, and ultimately will be the benchmark against which you will measure the success of future campaigns.

It is important to ensure that your marketing strategy is fully aligned with your core business objectives. Our experts can work with you to conduct research, analysing your current situation, gaining further insight into your competitors and producing a full profiling report of your target audience(s).

We place great importance on getting to know and understanding our clients. In fact, finding out about your products, services, markets and customers is essential to the development of a winning marketing strategy that exceeds objectives.


Following the creation of a new marketing strategy – or after reviewing your current strategy– we can work on developing a marketing communications plan. This will detail the ‘what’, ‘how’ and ‘when’ elements for each of your target markets, products or services, and will look in more detail at communication channels, budget planning and the measurement of results.

Our team offers a full in-house marketing service and we are well placed to provide all the expertise and support you would expect from an internal department, with the added bonus of up-to-date expertise across multiple marketing channels and emerging technologies.

Contact us today and see how we can help you plan and implement your marketing strategy successfully; we’d love to hear from you.